"Rob completed an emergency job for our rental property and his response rate was extraordinary. Very professional company and great customer service. I now understand why they are Industry Leaders and have won so many awards."
Home / About Rob
Licensed NSW Electrician — Lic. 210987C
23+ Years On The Tools. Same Electrician, Every Job.
Rob Theodoridis is the licensed electrician behind every job Sydney Electrical Contractors takes on — from a 2am switchboard fault to a full home rewire. No call centre, no handoffs. Just Rob, on-site, start to finish.
23+Years Licensed
2000+Jobs Completed
5.0★38 Reviews
8+Awards & Commendations
The person on your job
Who Is Rob?
Rob Theodoridis has been a licensed electrician in New South Wales for 23+ years. In that time he's personally completed 2,000+ jobs across Parramatta and Greater Sydney — everything from a single tripped circuit at 2am to a full home rewire — and he's still the one who picks up the phone.
In 2013 he founded Sydney Electrical Contractors on a simple standard: the electrician who quotes the job is the electrician who does the job. No handoffs between crews halfway through, and no surprises when the invoice lands. If Rob quotes it, Rob finishes it.
That standard is also why the business keeps getting recognised across Sydney's trade and small business community — including being named an Electrical Business Winner at the Australian Small Business Champion Awards and Business of the Year at the Blacktown City Local Business Awards, three years running for Outstanding Service & Trade.
Every one of those 2,000+ jobs was completed to Australian Standards, fully licensed and fully insured, by the same person who answered the call.
Two decades on the tools
Rob's Track Record
23+ Years Ago
Licensed as an Electrician
Rob qualifies as a licensed NSW electrician, beginning what's now more than two decades of hands-on residential and commercial work across Sydney.
2013
Sydney Electrical Contractors Founded
Rob starts SEC in Parramatta with one rule: the same electrician handles a job from the first phone call to the final switch flick.
2019
St John Ambulance Save a Life Award
Recognised for administering first aid in an emergency — and the start of three consecutive years of Blacktown City Outstanding Service & Trade recognition.
2020
Blacktown Business of the Year
Sydney Electrical Contractors takes the top honour across every category at the Blacktown City Local Business Awards.
2021
Australian Small Business Champion — Electrical Business Winner
National recognition among Australia's top-performing electrical small businesses, capping three years of consecutive local and national awards.
Today
2,000+ Jobs. Still Answering the Phone.
Same licence number, same standard, same electrician — available 24/7 across Parramatta and Greater Sydney.
What 2,000+ jobs have taught him
Rob's Standard, Every Time
Answers the Phone Himself
No call centre, no receptionist reading a script. When you call Sydney Electrical Contractors, there's a real chance you're talking to the electrician who'll show up.
Prices It Straight
23+ years of quoting jobs means Rob knows what something actually costs before he arrives — so the price on the phone is the price on the invoice.
Does the Work Himself
Not a junior on your job while Rob's name is on the invoice. He's licensed, insured, and on the tools — every single callout.
Shows Up When It Matters
2am switchboard fault, storm damage, a family with no power overnight - 23+ years in, Rob still takes the emergency calls personally.
Recognised for the work, not just the sales pitch
Awards & Recognition
Earliest Award — Industry Body
NECA Excellence Awards
Certificate of Commendation, Small Contracting Business — awarded by the National Electrical and Communications Association, the peak industry body for Australia's electrical contractors.
2018Australian Small Business Champion Awards
Electrical Business Winner — recognised nationally among Australia's top-performing electrical small businesses.
2021Blacktown City Local Business Awards
Business of the Year — top honour across all categories in the Blacktown local business community.
2020Blacktown City Local Business Awards
Outstanding Service & Trade — awarded three years running for consistent quality and customer care.
2019 · 2020 · 2021St John Ambulance
Save a Life Award — recognised for administering first aid in an emergency situation.
2019Real jobs, real Rob
Rob On The Job
On the tools
Residential job
Emergency callout
Verified Google reviews
What Customers Say About Rob
"Rob did a fantastic job at our home, professional, responsive, and very easy to work with. I would recommend him to anyone."
"Rob and the team I highly recommend to anyone who needs a great electrician. No job too small or too big — they've done work in my home, business, and recently upgraded my unit block's common areas."
Lic. 210987CNSW Electrical Licence
Fully InsuredPublic liability covered
ABN RegisteredABN 30 669 916 125
Since 2013Sydney Electrical Contractors founded
Common questions about Rob
Frequently Asked Questions
23+ years. Rob Theodoridis holds NSW Electrical Licence 210987C and has been on the tools continuously since he first qualified, founding Sydney Electrical Contractors in 2013.
8 awards and commendations since 2018, across NECA, Blacktown City, St John Ambulance, and the Australian Small Business Champion Awards. See the full list in the Awards & Recognition section above.
Yes. Lic. 210987C, fully insured, ABN 30 669 916 125, trading as Sydney Electrical Contractors since 2013.